If you are looking to showcase your products online or in a brochure, then the type of product images you use will determine just how successfully your products will (or won’t) sell.
To put it bluntly, a photograph can make or break what you are showcasing.
Do it right and you can make your product stand out from the rest with a real “wow” factor. Rich colours, stunning staging to really sell the lifestyle, and perfect lighting can make even the most ordinary of things look expensive.
Get it wrong and your product may look cheap, the colours look drab, and the styling appear amateurish.
That is why using professional photographers to take your product shots may be worth considering. It need not be expensive – just as one example, there is a company offering Product Photography In London from less than £10 for one shot.
Of course, if you want to take your own product shots, there are things that you can do in order to make them – and your product – look interesting, and grab a potential client’s attention. Here are some top tips:
- Firstly, make sure your photo lens as well as the product and any props are clean. A greasy thumb mark or a smear on a mirror can look really sloppy.
- Shoot the images from unusual angles. Don’t do this in a way that could distort the image, but in way that captures the attention.
- Staging. Depending on what you are selling and what you want the image to convey (eg. you are selling expensive jewellery and what the image to have a grown up, sexy feel) you can set a scene. So, in this particular example, perhaps you could have the jewellery lying on a dressing table next to a silk camisole. To add a feeling of glamour, add a glass of sparking champagne. These additional touches project a mood that sells the lifestyle along with the product.
- Use reflective surfaces to add interest to the image, whether using mirrors or even water.
- Get your lighting right. If you are an amateur photographer, you will need to invest in additional camera equipment such as lighting, a tripod and a white screen etc. Attend a specialist photography course or look online for photo lighting tutorials. Don’t expect perfect results straight off – getting the lighting right requires a lot of skill and experience.
- Hang your products – whether a pair of trainers are hung off a door handle or you hang a necklace from a piece of bunting, hanging objects can make for an interesting shot.
- Get outside – capturing shots of your products outside, especially on a sunny day, can look quirky and fun. As an example, a china tea set, laid out on the grass suddenly evokes memories of summer days and picnics. As we all know, nice associations with products make you more likely to buy them.
- Get to know how to use any photo editing software. These packages can really turn an ordinary shot in to something vibrant.
Finally, don’t be afraid to experiment with your shots – have fun and play around with the backgrounds and effects – you never know what you could create!