Infographics aren’t exactly new, but they have soared to new heights in recent times. In the era of visual content, they are increasingly becoming valuable components in marketing strategies of all sorts. These so-called information graphics have a lot to offer, but bringing them to life is one of the most challenging aspects of all. Use these tips to make your infographics more visually appealing and get better results from your marketing efforts while you’re at it.
Think About Your Audience
Whether it’s an app or website, designers know that any creation should be built around an audience. Infographics are no exception. When it comes to putting together this rich informational source, your audience will dictate everything from the data you collect to the content you use for visual cues. Sure. You want to give any design your own unique spin, but this isn’t about stroking your creative ego, now is it? Take some time to understand the audience you’re building your infographic around and what they may be looking for. From here, everything else will fall in place.
Provide Valuable Information
An infographic doesn’t merely provide facts and statistics. It should serve up interesting, valuable information. This information can be fun or serious in nature. Just make sure it has a purpose. If it doesn’t engage the visitor, they are not going to even bother with it. A well designed infographic may grab the user’s attention initially, but if it doesn’t hold their interest, then it’s not living up to its full potential. Whether it’s explaining the logistics of social media in the United Kingdom or breaking down what’s behind the Shark Tank craze, you have to give people a compelling reason to keep reading.
Give It a Social Edge
Where can you find the most people on the web? Why, through social media, of course! Social networks house millions of people looking to collect, consume and then share information. And as the results are showing, infographics are something they like to share. Needless to say, shareability should be taken into account when putting them together. In general, people are more likely to share something that is built around a hot topic, stands out on first glance, and of course, easy to pass around. Make sure there is a “share” or “tweet” button nearby, and don’t hesitate to explicitly call for people to share it.
Make It Sexy
This goes without saying, but if your infographics are boring, you will have low engagement and success rates as well. While there are many elements that go into creating a visually appealing design, steering clear of a white background is one of the biggest rules to follow. Facebook. GoodReads. Amazon. These are a few of countless websites that bear a white background, so choosing the same for your design will likely cause a creative clash visitors won’t be forgiving of. Make sure your letters
and colors pop out on first glance, but more importantly, focus on telling a visual story. Successful infographics flourish through a careful balance of show and tell.
Reach Out to Influencers
In the traditional realm, it’s still largely the media that helps spread the word. However, in the digital world, it’s the movers and shakers across the blogosphere and the social space – the influencers. They may not be as big as your media personalities on CNN or Fox News, but their massive, active networks give them tons of power in this domain. They know people, so getting to know them can pay off big time as far as your marketing efforts are concerned. Link up in social media. Leverage guest blogging to create more visibility. Develop a comprehensive outreach plan that connects your infographic with the influencers.
Learn From Competitors
Like we mentioned in our opening, infographics aren’t some new phenomenon that just shot out of the gate in 2013. They’ve been around for a while, possibly used around you – maybe even by your rivals. Check out the websites, blogs, and social spots of your competitors to see what they’re doing with infographics. Pay close attention to the topics they use. How they plug in the numbers. The visual elements they incorporate. If you’re a designer, then virtually every infographic posted online can be a source of inspiration. Study what’s been done before your project and get inspired!
The infographic is a potent marketing tool. Design it correctly, and your audience will love you for helping them easily digest those valuable chunks of information they need, but don’t necessarily feel like consuming in the traditional way.